Let’s Start With the Basics: What is SEO for Financial Services?
First things first: What is finance SEO?
SEO for financial services, or search engine optimization, is an inbound marketing technique to increase the quality and quantity of search engine traffic on a financial services website.
There are more than a billion websites out there. The number of financial websites in the U.S. alone is more than 11,000. Whether you deal with mortgages, wealth management, or personal loans, it’s safe to assume that the competition is fierce.
The primary benefit of financial SEO services is better visibility on search engines. But that’s just the start, because over time, better visibility translates into more substantial and measurable advantages:
The top result on the SERP enjoys a whopping 40% click-through rate.
SEO-powered content marketing earns 54% more leads than traditional marketing.
SEO for financial services companies provides better ROI and increases lead conversion rate by almost 13%.
Want the lion’s share of these benefits? SEO is your friend.